How Much Does A Live Streamer Make?

Martin Sevon
4 min readMar 15, 2021

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Live streaming is becoming a legitimate career with some countries even opening schools and offering scholarships in such fields. If you want to be up to date you should at least know the basics of live streaming and how these people make a living.

Learn About Live Streaming

Live streaming means broadcasting content to a live audience. This is usually done through your computer and sometimes even through a phone. Broadcasting as a means of paying the bills has been made legitimate thanks to Amazon and its Twitch platform that has been domination the industry

Twitch is mostly known as a gaming website and today it still predominantly is. Gamers make the most money since video games draw the biggest crowds. However, other genres have been growing at immense speed like educational content, chatting or even gambling. Today, people make a living doing whatever they’re passionate about and you can too.

How Can You Make Money Playing Games?

Most people today out of touch with the online world will laugh at such idea of someone playing a video game for a living. However, it is much a reality and influencers sometimes make more money than well-respected job positions like a doctor or a lawyer.

The business model and how streamers make money is similar to television channels in your home TV. Just like a television program, live streaming channels get approached by brands and companies in order to promote and advertise their products. Some of these gaming channels generate 10x more traffic than your average news station and they collect all this profit by themselves without the need of paying a huge production team.

What Is The Average Salary Of A Live Streamer

The majority of streamers don’t disclose their income so it's hard to evaluate how much they are making. However, some have come forward and some even accidentally leaked their earnings. Let’s take a look at some of these examples to put you into the perspective of how much a top streamer makes.

Streamers generate money from 2 main sources, which they have been relying on since the start.

  • Donation
  • Sponsors/Brand Deals

Brand Deals

This is where the majority of income gets made. Live streamers are legally obligated not to reveal their contract information. However, leaks just happen and streamers keep accidentally showing their info.

Twitch has a feature called ‘bounties’ these are commercial deals that streamers can optionally take. In a recent Twitch stream, an influencer named Ludwig accidentally left his offer on his main monitor while streaming.

The promotion offer asked Ludwig to take a sip from an energy drink and advertise its brand. This simple promo got him $7,202.

Side Effects Of Brand Deals

Some streamers even get amazing deals and free stuff for their needs. For example, gambling streamers get free bonus money from websites as long as they stay on their website. This helps the streamer as he can keep gambling and also the casino since the brand is on display for thousands of people. However, this does not go all too well with all the time.

The biggest gambling streamer Roshtein won €500,000 on a slot machine. This happened on Vegaz Casino; a casino he was supposed to promote but instead he took the whole house.

Donations

It is no secret that streamers accept donations. In fact, most channels have ways of encouraging and prompting viewers into donating. These donations pile up to ridiculous amounts and they can sometimes make a living from them alone.

If a streamer has for example 20,000 viewers a mere 50 cent contribution from each viewer would make crazy money.

Donation Examples

Jinnytty is a traveling streamer and one of the hottest gamer girls on the site who has recently, accidentally leaked her donation count. She showed her streamlabs information where you can view all the accumulated money she has accumulated in the past 2 years.

Jinnytty has received over 357,000 dollars in donations alone. The number is huge, especially after such a short period of time.

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Martin Sevon
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“How To” page on live streaming, gaming, crypto, and memes.